Convert quality users and increase ROAS within walled gardens on our Intellibid platform. Designed with our proprietary technology, Intellibid provides more customized audience segmentation and automated bid optimizations to significantly improve performance.
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With NOVA’s incrementality testing, you can confidently measure the influence of your ad campaign on your target audience.
Say goodbye to guesswork and hello to true, actionable data. Maximize your campaign’s ROI by targeting users who are likely to convert but require an extra push, while also avoiding wasted ad spend on users who would have converted anyway.
Measure the true impact of your campaign while avoiding over-attribution.
Optimize your advertising budget for optimal results.
Identify the most impactful marketing channels for your campaigns.
Are your retargeting campaigns actually driving incremental revenue, or just cannibalizing organic traffic?
This is where NOVA’s incrementality testing comes in. With insights into the incremental revenue generated by your retargeting campaigns, you can strategically allocate your ad spend and optimize campaigns for maximum ROI.
It is a data-driven methodology that compares the conversion rates and revenue of a test group exposed to the ads versus a control group that is not exposed to your ads.
NOVA simplifies campaign evaluation and delivers accurate, unbiased results. Our incrementality test approach is cost-efficient and reliable. Features of NOVA’s incrementality testing:
Get involved in every step, from audience segmentation to methodology and ad budget.
We connect with every single user individually to make the most out of your budget.
Our experts are available to assist and provide valuable insights every step of the way.
